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the STrategy

THE WHAT
What is your end goal? Why are you investing? Having solid, long-term goals is essential for real success without a clear road-map, your chances of reaching your destination are slim.
Think of building a house without plans, impossible to know where to start. The best approach is to begin with your desired outcome and work backwards, setting clear milestones along the way. It can feel overwhelming, but that’s where our Game Plan template comes in. It helps you define and quantify your true goals keeping them realistic, well-structured, and measurable.
To begin your journey to wealth, you need to first assess your current position. Owning your situation brings clarity and puts you in control. Ultimately, only your decisions and actions can change your circumstances. External factors should be considered but not allowed to distract you from your goal-setting process.

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When you speak with your Strategy Consultant, you'll find that we’re more interested in understanding your situation than sharing our own successes.
Our priorities have shifted as our circumstances changed. We may be comfortable financially, but new goals drive us to reach further. To achieve these new much higher goals we understand it is essential to be building a strong team of like-minded investors around us. When setting your own financial goals, it helps to assign a dollar value to what you want to achieve. For example, if you aim for $100,000 in annual retirement income, the asset value needed at a 5% return would be around $2 million. Remember to factor in your time horizon, inflation, and the potential for your nest egg to need to be over $3.5 million.
Set your target early, the sooner, the better!

investment statisticS

2.24M investors

According to the ATO (2023), around 2.24 million Australians were property investors, reflecting real estate’s popularity for wealth building. This large investor base highlights the importance of understanding market strategies to grow assets and remain competitive.

0.8% own 6+ homes

The ATO (2023) reports that just 0.8% of investors own six or more properties, indicating a small group controls most large portfolios. Achieving this level requires careful planning, resources, and strategic expertise, highlighting the dedication needed for extensive property holdings.

$10.2T value

The ABS (2023) reports that Australia's total dwelling value had reached $10.2 trillion, highlighting the market's immense size. As values continue to grow, managing this asset class wisely is essential for long-term wealth building. Effective strategies can help maximise this wealth potential.

174,000 new build

In FY23, 174,000 new dwellings were built, well below the 624,000 new arrivals, indicating a significant supply shortfall. As demand surpasses supply, rental pressures increase, boosting yields for investors. This imbalance presents strong opportunities for higher rental income and property growth.

The structure

THE HOW
What’s your ownership structure when buying? We know the what and hopefully the why so now, how do you actually purchase the property? It might sound simple at first, but it’s important. Different structures have unique benefits and restrictions, designed for various scenarios. When weighing your options, cost matters but ideally, those costs are offset by the benefits. Navigating this can be tricky, but asking questions and educating yourself can pay big dividends. Example: If I buy a property through a Company without considering ongoing costs, I might later realise it was expensive and unhelpful day-to-day. Without a proper cost-benefit check, I risk spending more on administration than I save or gain, especially when selling.

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Your strategy and structure should work together to justify costs like accounting, management, and compliance fees. Choosing the right ownership such as a Family Trust or Unit Trust should be decided well in advance of any purchase.
The proper structure can help lower annual taxes and reduce capital gains tax when selling in the future. While many start by buying personally because setup costs seem high, planning for multiple properties can spread those costs over time.
It's crucial to consider strategy and structure together, as making the right choices can save or cost you tens or even hundreds of thousands of dollars.
Example:If I buy a property to pass to my child at 18, my accountant might suggest a Unit Trust. This allows me to transfer ownership of the Trust instead of the property, avoiding Stamp Duty because the property itself hasn't changed hands.
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UNDERSTANDING the market

SECURING YOUR LONG TERM SUCCESS
cyclical nature
The market isn't entirely unpredictable, we can predict with some certainty that once prices have risen in a location, the odds of seeing another significant growth spike quickly is extremely low, it takes time for the market to recover. We can see over time as yields improve, demand for those assets increases, demand leads to price increases and so-on.
yield vs. growth
First time buyers are typically focused on buying a property with the hope that growth will allow them the ability to buy again, however yield, or rental return, can bring the debt down opening up access to equity, yield can also be used to reduce personal debt without having to dispose of the asset, each scenario carries varying benefits.
FUTURE PROOFING
Buying something that will carry future appeal to both tenants and buyers opens up a larger potential market for you. By selecting a niche market or very specific property type may disqualify you from the mass market should you wish to sell or source a replacement tenant. It always pays to appeal to a broader market.
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